Analysis of Yoplait’s Advertisement Save Lids to Save...

Analysis of Yoplait’s Advertisement â€Å"Save Lids to Save Lives† â€Å"Even the lid is good for you.† Yoplait’s â€Å"save lids to save lives† is a very good and effective advertisement. It is so much, in fact, that it makes you want to buy the yogurt not only to eat it, but to help out in a good cause. The purpose of this article, which is to inform its readers about their product, was greatly accomplished. It gives the reader compassion for what this company is trying to do. The company of Yoplait holds great credibility because of their background. The message being sent out is very strong. The ad has great effectiveness making this a very successful magazine advertisement. The article is targeted mainly towards women, and has successfully†¦show more content†¦For every pink lid you mail back, Yoplait will make a 10-cent donation to the cancer foundation. The company has a guaranteed donation of $900,000 and in recent years have raised up to $2.1 million. Yoplait stands for a great cause, and by fundraising for a cancer foundation, it gives them a very good name. This article was written to let the society know what their cause is, and what they are working for. This company supports the Susan G. Komen Breast Cancer Foundation and donates over $1.2 million a year. By giving this information in the article, this makes the reader feel like they are really making a difference. The author’s goal of getting the word out about what Yoplait stands for was accomplished by its appeals. The article is full of facts about the cancer foundation and the great donations that the company makes every year by saving the lids of the containers of yogurt. Although Yoplait is a very credible company because of how long they having been supporting this cause successfully, they are owned by an even more well known and trusted company. This article was published by the leading global manufacturer and marketer of consumer food products, General Mills Inc. This company is known for focusing on many areas in need. They have supported many things such as Box Tops for Education, Champions Youth Nutrition and Fitness, and Celebrating Communities of Color. Such information